UX DESIGN, USER RESEARCH

Feeljoy

Feeljoy is a mental well-being platform that aims to enable people to discuss their emotions and issues with a professional anonymously.

OVERVIEW
COMPANY

Feeljoy

YEAR

2019

PROJECT

Mobile App

ROLE

UI/UX Designer

Feeljoy helps people seek help

Approximately 70 million people in India experience some form of mental illness, of which many have limited to no access to mental health support and treatment.
CHALLENGE

Creating a safe space for people with
mental health issues.

While there has been development in conversations regarding mental heal issues, for a large group of people, mental health continues to be a taboo topic in the country. Due to this, people find it difficult to speak about their problems.
SOLUTION

A platform where you can chat with a professional anonymously

Creating a safe space where the user could discuss their feelings with a professional equipped coach and find bite-sized content to enhance their well-being.
IMPACT
Since it's inception till 2022, Feeljoy garnered 10,000+ downloads.
The app is no longer functional.
MY ROLE

UX Designer

I was the sole designer leading the user experience for the Feeljoy App. Since this project was on a freelance basis, the role was more independent with infrequent interactions with other members of the team. Despite that, we tried to connect and maintain clear communication to keep the development process in check.
‍
Main Responsibilities:
1.  User Research (Interviews, Surveys, Secondary Research)
2. Feature Planning
3. Design (Wireframes, Prototypes, Iterations, Testing)
ANALYSIS: DISCOVER

Research

Secondary Research

Through research papers, blog articles, videos, interviews, and similar resources, I gained valuable insights on the subject, which strengthened my understanding before embarking on
primary research. This also involved competitor analysis with apps like Wysa and Headspace.
Self-help content
Personalized
content
Mindfulness Exercises
Emotional
Health
Tools
Guided Meditation
Primary Research

Interviews and focus groups helped me understand individual experiences and observe patterns
in  different demographics. I also conducted interviews with mental health professionals.
interviews
“…while it is easier to engage a considerable number of young
individuals through initiatives like sensitivity education and social
media campaigns, older populations are harder to reach…”
“…tailoring treatment approaches to align with individual cultural
backgrounds is essential to ensure that diverse populations
receive effective and culturally sensitive care.…”
ANALYSIS: define

Affinity Mapping

Based on the research and interviews, I did affinity mapping to define how concerns could be addressed by certain features.

The Persona

Rohit

Marketing Executive
Challenges
• High stress levels due to demanding job and tight deadlines.
• Feeling isolated in a big city.
• Hesitant to talk to colleagues or friends due to stigma around
mental health in men.
• Not enough time to commit to therapy
Looking for easy access to resources with mental health - hesitant to seek traditional therapy - would like to stay anonymous.
Wants to find effective ways to manage his anxiety and
stress and feel better.
ANALYSIS: define

Empathy Mapping

Based on the research and interviews, I did affinity mapping to define how By placing myself in the position of the user, I become better equipped to solve their problems because I’m able to see from their point of view. could be addressed by certain features.

Features

Primary Features
Chatbot
Professional
Chat Support
Self-Help
Resources
Journalling
Secondary Features
In-app crisis
helpline
Affirmations
Mood tracking
(How are you
today?)
Meditation
Mindfulness
Exercises
ANALYSIS: DEVELOP

Information Architecure and User Flow

With a preliminary understanding of our solution’s design and user experience, I initiated the creation of essential components to progress further. This included developing the User Flow and constructing the Information Architecture.
ANALYSIS: DELIVER

Low Fidelity Wireframes & App

Before creating the final designs, I created low-fidelity wireframes to map out the complete flow of the app.
IntroductionOverviewChallengeSolutionMy RoleDetailed Analysis