Flockwork is a vibrant co-working space in New Delhi, India. It elevates the work experience of freelance workers, helping them build their own community.
OVERVIEW
COMPANY
Flockwork
TIMEFRAME
2019
MEDIUM
Logo, Stationery
ROLE
UI/UX Designer
Flockwork - where workers flock together.
In addition, they provided free podcast hosting and distribution to global platforms.
CHALLENGE
To create a fun and vibrant identity for the brand.
The goal was to craft an identity that not only stood out but also radiated excitement and captivated the audience.
SOLUTION: PART I
The Logo
I led the app redesign to simplify the overall podcasting experience, getting users to the end point quicker. I also realised the need for a unique offering made by Hubhopper - distributing to the Indian audio streaming platforms, so that Indian podcasters could reach bigger audiences within India through commonly used streaming apps.
PART II
The Idea
The communication focused on highlighting how Flockwork addresses the needs of freelance workers. Each solution would be represented through a different icon.
Flockwork
Coffee
Conversations + Networking
Round-The-clock
Thinking & Creativity
PART III
Social Media
Social Media
MY ROLE
Graphic Designer
I designed the brand and identity for Flockwork. The brand identified with the keywords 'modern', 'fun' and 'creative'. Main Responsibilities: 1. Logo Design 2. Stationery Design (Letterheads, Notebook, Business Cards) 3. Visual Identity for Social Media
