LOGO DESIGN

Toshiba Payback
Calculator Logo

The Toshiba Payback Calculator is a tool that helps users calculate the amount of money they can save by switching from their current air conditioner to Toshiba Air Conditioners.

OVERVIEW
COMPANY

Toshiba

TIMEFRAME

2018

PROJECT

Logo

ROLE

Graphic Designer

THE PROJECT

Designing a Logo

Since the emphasis on saving money and the name of the product had the term ‘Payback’ I wanted the logo to show quick savings coming back to the customer. I experimented with incorporating the letter 'P' along with a backward arrow in various logo.
DESIGN

Logo Options

Creating a safe space where the user could discuss their feelings with a professional equipped coach and find bite-sized content to enhance their well-being.
The customer is saving money which is going back into their bank account. The lines denote speed to represent the instantaneous nature of the response that one gets from the Payback Calculator.
A simple logo in which the Rupee Sign (to denote savings) is used in place of the R. The arrow going around is used to show that the money is eventually coming back to the customer.
FINAL DESIGN

The Logo

The wallet in the logo represents savings and forms a P. The back arrow denotes people getting money back into their wallet i.e. saving money. In order to make the logo more balanced, I used a black variation of the Toshiba logo.
IntroductionOverviewThe Project